Location Scouting
Spaces for brands, photographers, filmmakers, and campaigns that need specificity instead of rented blandness.
Hollywood, Florida / Old Florida / Place as obsession
The South Florida archive with a neon pulse.
Lush Suburb is Sierra Grace: location scout, photographer, historian, vacation whisperer, and defender of every sun-faded place with good bones.
Location Scout
Historian
Vacation Planner
Community Bitch
Liminal Space Queen
Photographer
Creative Director
Old Florida Oracle
The thesis
Places have a temperature. She knows where the air changes.
Lush Suburb is not a portfolio site pretending to be cool. It is a living map of South Florida's overlooked texture: beach hotels with ornate bones, motel signs that still buzz, swap shops, terrazzo, tourist traps, preservation fights, and the soft ache of a place that refuses to be flattened.
"I care about the feeling a space gives you, and I care about who gets to keep that feeling when the city changes."
Hire the eye
Services for people who need South Florida to look like itself.
Architecture & History Tours
Walking tours through Hollywood's historic fabric, beach hotels, old signs, and architectural ghosts.
Vacation Planning
Custom itineraries, insider maps, and South Florida routes for visitors allergic to generic listicles.
Photography for Hire
Editorial, brand, and location photography with a sun-faded, lived-in point of view.
Creative Direction
Visual concepting, place-based brand storytelling, and campaign mood that does not feel mood-boarded to death.
Community Programs
Historic preservation advocacy, events, workshops, and local projects that build a real relationship to place.
For brands, travelers, locals, and the obsessed
A field guide, a booking desk, and a shrine to the places that still have a charge.
Come for a scout, a tour, a print, a map, a post about the Hollywood Beach Hotel, or the exact note that sends you somewhere you would have missed.
Curated best-of
A visual archive sorted by feeling, not chronology.
Past clients and collaborators
Biba Lola
Mary Pala
Sunset Place
Local preservation programs
Shop soon
Prints, maps, itineraries, zines, and eventually the book.
The shop should make the archive tangible: fine art prints, downloadable guides, custom vacation planning, seasonal maps, and small editions for the people who get it.
Ask about a custom itineraryHollywood, FL starter map
Downloadable guide to signs, hotels, beach walks, cafes, and weird-good stops.
Neon motel print drop
Limited photo prints from the living archive, printed in small batches.
Custom vacation itinerary
A purchasable route made around your trip, mood, mobility, and tolerance for tourist nonsense.
Journal
The blog replaces the scattered tabs.
Preservation
The Hollywood Beach Hotel is not just an eyesore to complain about.
A long-form post about architecture, memory, neglect, and who gets to narrate decay.
Recommendation
Where to take someone who thinks they already know the beach.
A Pinterest-friendly guide that sends people back to the source.
Behind the scout
How to make a brand shoot feel like it happened somewhere real.
Light, texture, permissions, and the difference between aesthetic and evidence.
Contact / Book
Tell Sierra what you need and what kind of place is haunting you.
Use this for scouting, tours, custom itineraries, photography, creative direction, consulting, collaborations, or preservation projects.